Login / Register Submit Your Article
cover
Journal of Globe Scientific Reports

Volume 7, 2025 - Issue 2

Submit Manuscript Journal Homepage
Latest Issue
Input keywords, title, abstract, author, affiliation etc..
Article Menu
Browse this journal
Vol. 7 (2025)
Vol. 6 (2024)
Vol. 5 (2023)
Vol. 4 (2022)
Vol. 3 (2021)
Vol. 2 (2020)
Vol. 1 (2019)
Recommend Papers
Current Challenges and Strategies for EU Immigration Policy
Case Study: Predicting Academic Success in Business English through Learning Behavior and Psychological Support Analysis with Machine Learning
Deep Learning and Computational Mathematics in Crisis Detection for International Students
Utilizing Fuzzy Neural Networks for Accurate English Grade Forecasting
Attention Mechanism-Enhanced Imaging Techniques for Brain Tumor Classification
Journal Article An open access journal
Journal Article

How Rural Tourism Enhances Tourist Happiness: A Logical Perspective and Pathway Exploration

by Weidong Wang 1  and  Haiyan Zhong 1
1
School of Management, Northwest University of Political Science and Law,Xi'an, 710122,China
*
Author to whom correspondence should be addressed.
JGSR  2025 7(2):152; https://doi.org/10.69610/j.gsr.2025033111
Received: / Accepted: / Published Online: 31 March 2025
View Full-Text
Download PDF

Abstract

With the deepening implementation of the rural revitalization strategy and the improvement of people’s living standards, rural tourism has become a widely popular leisure activity, and consequently, the happiness of tourists has received increasing attention. Through the analysis of the 4E model, it is found that rural tourism can enhance tourists’ happiness through educational experiences, escapism, aesthetic experiences, and entertainment experiences. An evaluation system for the enhancement of tourists’ happiness through rural tourism is constructed from the dimensions of “subjective well-being” and “objective well-being.” Data analysis based on survey data confirms the rationality of this system. Finally, using the AHP-entropy method to assign weights to various indicators, it is further proposed that to enhance tourists’ happiness, the development of rural tourism should also focus on: the government strengthening the formulation of guiding policies, innovating rural tourism service models, enhancing ecological governance in scenic areas, improving infrastructure construction in tourist attractions, comprehensively elevating tourism service levels, and enriching tourism product offerings.

Keywords: rural tourism; tourists' happiness; evaluation system；Path optimisation.;
Copyright: © 2025 by Wang and Zhong. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (Creative Commons Attribution 4.0 International License). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

Share and Cite

ACS Style
Wang, W.; Zhong, H. How Rural Tourism Enhances Tourist Happiness: A Logical Perspective and Pathway Exploration. Journal of Globe Scientific Reports, 2025, 7, 152. doi:10.69610/j.gsr.2025033111
AMA Style
Wang W, Zhong H. How Rural Tourism Enhances Tourist Happiness: A Logical Perspective and Pathway Exploration. Journal of Globe Scientific Reports; 2025, 7(2):152. doi:10.69610/j.gsr.2025033111
Chicago/Turabian Style
Wang, Weidong; Zhong, Haiyan 2025. "How Rural Tourism Enhances Tourist Happiness: A Logical Perspective and Pathway Exploration" Journal of Globe Scientific Reports 7, no.2:152. doi:10.69610/j.gsr.2025033111

Article Metrics

Article Access Statistics

References

  1. He, J., Li, L. (2002). "On the Concept of 'Rural Tourism'". Journal of Southwest University for Nationalities (Humanities and Social Sciences Edition), 2002, Issue 5, pp. 125-128.
  2. Lu, L., Ren, Y., Zhu, D., et al. (2019). "Research Framework and Prospect for Rural Tourism Guiding Rural Revitalization". Geographical Research, 2019, Issue 1, pp. 102-118.
  3. Xiao, Y., Ming, Q., Li, S. (2001). "On the Concept and Types of Rural Tourism". Tourism Science, 2001, Issue 3, pp. 8-10.
  4. Ma, Y., Zhao, L., Song, H., et al. (2007). "Development Path and Models of Rural Tourism in China – A Case Study of Chengdu's Rural Tourism Development Model". Economic Geography, 2007, Issue 2, pp. 336-339.
  5. Zhang, S., Zhong, L., Wang, L. (2012). "Exploration of China’s Rural Tourism Development Models Based on Tourism System Theory". Geographical Research, 2012, Issue 11, pp. 2094-2103.
  6. Yu, F., Huang, X., Yue, H. (2020). "High-Quality Development of Rural Tourism: Connotation, Key Issues, and Countermeasures". China Rural Economy, 2020, Issue 8, pp. 27-39.
  7. He, X., Xu, H. (2022). "Development Momentum, Scenarios, and Pathways of Rural Digital Tourism". Nanjing Social Sciences, 2022, Issue 11, pp. 163-172.
  8. Wu, K. (2024). "Mechanism and Pathways for New Productive Forces Driving High-Quality Development in Rural Tourism". Journal of Southwest Minzu University (Humanities and Social Sciences Edition), 2024, Issue 6, pp. 30-37.
  9. Manaf, A., Purbasari, N., Damayanti, M., et al. (2018). "Community-based Rural Tourism in Inter-Organizational Collaboration: How Does It Work Sustainably? Lessons Learned from Nglanggeran Tourism Village, Gunungkidul Regency, Yogyakarta, Indonesia". Sustainability, 2018, 10(7), pp. 2142.
  10. Popescu, G., Popescu, C. A., Iancu, T., et al. (2022). "Sustainability through Rural Tourism in Moieciu Area – Development Analysis and Future Proposals". Sustainability, 2022, 14(7), pp. 4221.
  11. Baker, D. A., Crompton, J. L. (2000). "Quality, Satisfaction and Behavioral Intention". Annals of Tourism Research, 2000, 27(3), pp. 785-804.
  12. Hutchinson, J., Lai, F., Wang, Y. (2009). "Understanding the Relationships of Quality, Value, Equity, Satisfaction, and Behavioral Intentions among Golf Travelers". Tourism Management, 2009, 30(2), pp. 298-308.
  13. Kahneman, D. (1999). "Objective Happiness". Well-Being: The Foundations of Hedonic Psychology, Russell Sage, pp. 253-263.
  14. McGillivray, D. (2005). "Fitter, Happier, More Productive: Governing Working Bodies through Wellness". Culture and Organization, 2005, 11(2), pp. 125-138.
  15. Dang, Y., Zhang, W., Yu, J., et al. (2014). "Research on Subjective Happiness and Its Influencing Factors for Beijing Residents". Progress in Geography Science, 2014, Issue 10, pp. 1312-1321.
  16. Chen, Y., Jia, Z., Liu, J. (2009). "Research on the Development of the Beichuan Tourism Economy from the Perspective of Happiness". Urban Development Studies, 2009, Issue 5, pp. 140-141, 144.
  17. Kang, X. (2012). "Tourism Happiness and Its Research Value, Perspectives, and Prospects". Thought Frontline, 2012, Issue 1, pp. 105-109.
  18. Tuo, Y., Bai, C., Wang, L. (2020). "Tourist Happiness: Conceptualization and Scale Development". Nankai Business Review, 2020, Issue 6, pp. 166-178.
  19. Yu, R., Huang, Z., He, Z., et al. (2022). "The Driving Mechanism of Subjective Happiness of Rural Tourists from a Motivational Perspective – A Case Study of Traditional Ancient Villages in Southern Anhui". Tourism Science, 2022, Issue 6, pp. 90-105.
  20. Wang, J., Zhang, L., Wang, G. (2022). "Influencing Mechanism of Residents' Willingness to Participate in Tourism Poverty Alleviation in Ethnic Regions – A Mixed Model with Mediation and Moderation Effects". Tourism Journal, 2022, Issue 8, pp. 40-57.
  21. Schueller, S. M., Seligman, M. E. P. (2010). "Pursuit of Pleasure, Engagement, and Meaning: Relationships to Subjective and Objective Measures of Well-Being". The Journal of Positive Psychology, 2010, 5(4), pp. 253-263.
  22. Liang, M., Wang, S., Zhang, Y., et al. (2021). "Rural Residents’ Happiness and Green Cooking Energy Consumption Choices – An Empirical Analysis Based on China’s Family Tracking Survey Data". China Agricultural Resources and Regional Planning, 2021, Issue 9, pp. 241-250.
  23. Pine, B. J., Gilmore, J. H. (1999). "The Experience Economy: Work Is Theatre & Every Business a Stage". Choice Reviews Online, 1999, pp. 97-105.
  24. Zhu, L. (2015). "Research on Rural Ecotourism Development Based on New Rural Construction". Agricultural Economics, 2015, Issue 8, pp. 44-45.
  25. Yan, W. (2015). "Green Development Connotation and the Green Development Index of Rural Tourism Scenic Areas". Forestry Economics, 2015, Issue 8, pp. 25-29.
  26. Sun, J., Wang, S. (2022). "Building a Sustainable Development Evaluation System for Rural Tourism Based on Rural Revitalization Strategy". Geographical Research, 2022, Issue 2, pp. 289-306.
  27. Shao, F. (2022). "Study on the Mode Selection of Overseas Warehouse Construction for Cross-Border E-commerce Enterprises in China Based on AHP-Entropy Method". Master's Thesis, Jiangxi University of Finance and Economics, 2022.